Diamond Link Promotions

Diamond Link Promotions

Branding & UX/UI Design

Diamond Link Promotions, caters to the events industry managing, producing, and hosting high-end events and concerts. Two former partners of Gee Star decided to go it alone. In the divorce bill, they have managed to Legally Lure some of the clients they acquired from their time at Gee Star. The project outcome will have to affirm to these clients and any other prospective clients, Diamond’s commitment to surpassing not only their previous company but also their competitor’s Standards of service. They are not to be just a diamond, but a shiny well-polished, and precisely cut diamond.

Diamond Link Promotions’ success is hinged on the success of their clients as the two are intertwined, Diamond believes it all starts with them as the work they do also guarantees their success. This unique approach to each project makes them different from other agencies. The retained clients feel drawn to the way the partners handle business at Diamond and they expect to have a lot of mobile user traffic to their intended website. Offers are to be made available on brand and website launch but the overall pricing or positioning of the brand will be high end.

What We Did

The Diamond Link Promotions design brief and  contains,

  • Company background
  • Project Objectives
  • Project challenges
  • User Research
  • User Personas
  • Project Considerations
  • Deliverables
  • Moodboard
  • And a sketchbook that iterated through the design of the logo, business card, letterhead, and the User Interface and UX for the project.

The design brief can be downloaded at Clayton Matangira-Brief2 Sketchbook

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD